Organized labor market share: Why measuring is crucial

CDR’s new video series walks you through the MANY reasons why MEASURING YOUR ORGANIZED LABOR MARKET SHARE is crucial. We at CDR have seen over the decades that using data and analysis is integral and powerful. 

First up in our new video series: “Why measure market share?”

If you’ve got a few minutes, take the time to watch our videos (and we hope “LIKE” them, too).

1st Video: Why Measure Market Share

This may be an idea that is new-to-you OR it may be something you’ve been considering for some time. Either way, we’re here to help. 

CDR will guide you through using data and analysis to manage your market! And increase market share!

Assumptions vs. Real Data for Market Share Analysis

In a fast-paced and ever-changing world, it’s sometimes hard to take a step back and ensure that you’re making data-driven decisions. However, having worked with organized construction labor for more than 25 years, we know that working with solid data has great potential for your market share success.

Making assumptions is, by contrast, certainly easier than collecting and analyzing your data. And we don’t hesitate to admit it…making assumptions is certainly cheaper than hiring a firm to analyze the data for you.

However, the return on investment for your time or expenses – your investment in data and analysis – will continue to pay for itself over time. This is something that our clients – all long term (some for more than two decades) can attest to. For those organized labor institutions – both unions and management alike – who measure market share, the results are consistent growth over time.

Our initial video (above) focuses on why measuring market share is important. After that, we dive deeper into each of the steps that are crucial to making this measurement most effective.

The steps we will cover in the subsequent videos are: Measure, Analyze, Plan and Act.

2nd Video: Measure (your market)

3rd Video: Analyze (the data)

 4th Video: Plan & Act (based on market share analysis data

After ACT? Repeat.

There are many ways to go about measuring market share for organized labor

These are crucial steps in a consistent cycle for market share improvements.

Our purpose in sharing these videos is not only to provide some insight into what OUR data and analysis can do, but also to lay the groundwork for organized labor that may have the staff to manage this work independently.

Moving Forward with measuring market share – in whatever way works for you

However you decide to go about it, leaders in organized labor must measure market share, then analyze, plan and act accordingly.  These are the steps we’ve seen are necessary for the most efficient market share growth.

We are here to talk about the process and to get creative with you about how to do this in a way that works best for your budget.